Hugo Grūbe is a 25-year-old entrepreneur from Latvia, the founder of Positive Panels, a start-up in the building materials sector. As a New Entrepreneur, he joined the Erasmus for Young Entrepreneurs(EYE) to gain international experience and grow his business.

Details of the exchange
Period of Exchange: 09.01.2025 - 21.04.2025
Duration of Exchange: 4 months

The exchange took place between Hugo Grube, a Latvian new entrepreneur aiming to strengthen his digital marketing and business development skills, and Olga Keliy, an experienced entrepreneur based in Tenerife, Spain. Hugo discovered the EYE program through business networking channels and saw it as an opportunity to gain hands-on mentorship from a successful entrepreneur abroad. Olga joined the program to exchange ideas, expand her network and explore new marketing approaches. Both participants expected the collaboration to bring mutual benefits: Hugo aimed to improve his company’s marketing, online presence and strategy, while Olga sought fresh insights and potential European connections to grow her business.

During the four-month exchange, Hugo and Olga worked closely on improving their businesses through digital strategy and knowledge sharing. They conducted market and competitor analysis, created a digital marketing plan, launched targeted content campaigns and improved website SEO. Hugo developed a pitch presentation with Olga’s mentoring and actively participated in KA1 trainings and KA2 project meetings hosted by Olga’s company TeneLearning. These trainings focused on digital skills and soft skills such as presentation techniques, body language, motivation, stress management and well-being at work. Through this, Hugo deepened his understanding of EU project implementation and professional development practices. Their collaboration also led to the idea for a joint entrepreneurship project and participation in networking events- resulting in valuable European connections and a strong foundation for future cooperation.

The exchange led to significant professional growth for both entrepreneurs. Hugo gained hands-on experience in digital marketing, website optimization and strategic planning, while refining his communication and pitching skills. Olga benefited from fresh marketing ideas and expanded her reach through new project ideas. Their collaboration improved both companies’ online presence and client engagement strategies. The strong working relationship built over the months has opened doors for future cooperation, including potential joint projects and cross-border partnerships. The skills developed and contacts made have laid a solid foundation for continued collaboration and long-term business growth.

Hugo Grube:
“This experience gave me real-world insight into marketing and entrepreneurship, helping me grow both personally and professionally. Working with Olga was inspiring and opened the door to exciting opportunities across Europe.”

Olga Keliy:
“Collaborating with Hugo brought fresh ideas and energy to my business. His analytical approach and creativity enhanced our marketing efforts and helped me see new growth paths. I look forward to future projects together.”